13
Jun

Quality Sunglasses

Sunglasses not only offer style but they offer protection from damaging ultraviolet radiation. Quality sunglasses are more expensive and worth it because of the premium optics, coatings, frames and style.
 The optics of your sunglasses determine the clarity and comfort of vision. Polarized lenses like Maui Jim minimize glare and reflections.
Sunglass lens treatments increase visibility and comfort. Backside anti-reflective coatings reduce glare from behind and repel water and dust. A mirror coating further reflects annoying light and glare.
Well-made frames start with quality materials that resist breakage and bending. The weight and balance of the frame is important for comfort as well.
Frames are styled for specific sports or can be highly fashionable. The details may include flexible hinges, variable color combinations and wrap styling.  

Don’t skimp on your sunglasses. You deserve the best comfort, protection and style.

9
Dec

Sunglasses

MJ Blue Hawaii 2015

Maui Jim Blue Hawaii Collection

Prolonged exposure to ultraviolet (UV) light may cause cataracts, age-related macular degeneration (AMD), skin cancer, sunburns, and premature aging of the skin. Wearing good quality sunglasses can protect the eyes from harmful effect of UV light.

When it comes to choosing sunglasses, the options are endless and confusing. Not all lenses are equal in terms of UV and blue light protection. Here are a few tips on selecting good optical quality of the lens and the correct level of protection.

UV light

The light spectrum is categorized by wavelength. If the light is in the visible spectrum, the wavelengths will determine its color. If it is in the ultraviolet range, these wavelengths determine its UV category (A, B or C)

Blue Light

A relatively new term, blue light can damage the retina, leading to AMD and blurring of vision.

gg3711s 2015

Sun Lens features:

The color, or tint, of the sunglass lens does not affect its UV and blue light protection. In fact, you can get UV 400 protection in some clear lens materials. To learn more about the different color of sun lenses, click here.

  • A mirror on the front of your lenses will reflect most of the direct glare, essentially “squinting” so you don’t have to.
  • A polarized filter in your sunglasses will eliminate reflected glare from the road, water and other flat shiny surfaces. With polarized lenses, you can see below the water’s surface, so they are great for fishing.
  •  A back surface anti-reflective coating will prevent light from bouncing off the back of the lens and into your eyes. This feature reduces glare.
  •  A photochromic lens will adjust to lighting conditions, getting darker as the lights gets brighter. A photochromic lens is activated by UV rays, so the lens will not change as much inside a car.
  •  Excellent quality sunglasses will be impact-resistant, light-weight and treated with an anti-scratch coating. They will have high-quality optics, provide sharp, clear and comfortable vision.
  •  Specialized tints are available for different sports and activities. You can get lenses that maximize your vision for tennis, golf, hunting and fishing.

Sun Frame Features:

Aspire Sun AcclaimedWhen choosing a sunglass frame, the most important thing to consider is its fit. The frame should fit close to your eyes and face to reduce the entry of bounce back glare. The frame has to be big enough to provide appropriate coverage and protection for your eyes.
Most quality sunglasses will be available with your own prescription so you can enjoy clear vision outdoors.

Clip-on sunglasses are available for most prescription glasses. Although these are an acceptable compromise, they add to the weight of you glasses. Also, there will be internal reflection between the two sets of lenses that decreases the quality of your vision.
Select a frame style appropriate for your lifestyle. Fashion sunglasses are beautiful and fully functional at the beach and for running errands. A different style, something lightweight more durable better suited for sports and athletic activities.

Westside Optometry carries the following sunglasses: Maui Jim, Nike, Gucci, Kate Spade, Saks Fifth Avenue and Aspire.

3
May

Mahalo Mothers

MJ Mother's Day 2015

Mothers day is coming soon and a pair of Maui Jim Sunglasses is the perfect way to show mom your appreciation. Westside Optometry has doubled their sunglass inventory. The glasses are available with and without prescription.

What’s so great about Maui Jim Sunglasses?

  • Waterproof and Oleophobic Coating – Waterproof to shed water and snow. Oleophobic to repel grease and make smudges and fingerprints easier to wipe away on both sides of the lens.
    MJ mavericks

    Mavericks

  • Anti-Reflective Treatment – Blocks reflected light and annoying glare from behind to provide a clear view and eliminate eye fatigue.
  • Clearshell Scratch Resistant Treatment – Lenses perform better and last longer with the added durability of this treatment on both sides of the lenses.
  • Color Enhancing Lens – Maui Jim’s optically correct, distortion-free lenses feature patented lens treatments or rare earth elements to infuse views with color.
  • Polarizing Film – Eliminates reflected glare from any flat, smooth or shiny surface for a cleaner, crisper view. Makes it possible to see below the surface of the water.
  • Unmatched Protection – Wipes out 99.9% of glare. Blocks 100% of UV rays.
14
Sep

Eyewear Show Tomorrow

Westside Optometry

Spectacular Eyewear Event

Saturday, September 15, 2012

320 Petaluma Blvd South

Featuring Maui Jim Sunglasses
and
Kate Spade Designer Glasses

Raffle for Kate Spade earrings and cosmetic bag
Bring a friend, stop by for refreshments and try on the new styles

29
Jan

New Maui Jim Sunglasses

Maui Jim has really outdone itself in 2012. There are many new sunglass styles and some very exciting lens updates.

Gradient lenses and frames are the trend. If you like reading outdoors but find most sunglasses too dark, try a lens that is darker at the top and lighter at the bottom. It still has all the fantastic features of a Maui Jim sunlens: polorization, waterproof coatings, anti-reflective treatment and distortion-free optics.

Lani is shown here in the amethyst fade. It also comes in gloss black and Koa tortoise.

 Lava Flow is pictured below in the gloss black with neutral grey lenses. It is a modified rectangle with a mid-size wrap. It is also available in a colorful burgundy tortoise frame with HCL bronze lenses.

 

Westside Optometry still carries the light weight sporty styles too. Most of the Maui Jim sunglasses can be customized with your prescription. What can be better than sitting on a lounge chair reading or fly-fishing in your favorite river with your progressive Maui Jim sunglasses? If excellent distance vision is most important for a day in the boat or whale watching on the bluffs of the Pacific coast, prescription sunglasses are an excellent choice for you. 

We have received our new selection of Maui Jim sunglasses, come try them on.